Over 35 years of experience

Ulrich Buchholz-ABOUT-AMR

When I got into this business over thirty years ago, I made two promises: one, to never compromise on quality, and two, to foster a culture of respect for clients and colleagues alike. It is my pleasure to have kept these promises and watched AMR grow into the multicultural data collection house is today. We are serious about what we do, supporting each other along the way ”

Ulrich Buchholz

Managing Director

AMR – Advanced Market Research.

AMR was founded in 1981 to provide market research services in Germany. Our mission then: to become the leading provider for international B2B data collection. Now with 50+ CATI stations and experience in 70+ countries, 35+ languages, and 50+ partners across all methodologies, we can proudly say: mission accomplished! Still, what matters most is our clients – and exceeding clients’ expectations. Over these 35 years of practicing and perfecting our trade, a few specialties have surfaced that give our clients an edge. With pride and confidence, we offer:

AMR-accurate-decision-ready-data

Our guaranteed : clean approach means for any survey we program, we guarantee that your data is readable, matched to your data map, and 100 % validated and verified. There are no compromises when it comes to data quality, and we implement the strictest logic and plausibility controls to ensure your data is reliable from day one.

AMR-difficult-to-reach-target-audiences

We have the right contacts, samplingmethods , interviewers and proven techniques to help you both find the proverbial “needle in a haystack” and engage them to capture the feedback you need. We’re especially skilled with B2B audiences: executives, professionals, physicians, programmers and politicians.

AMR-withon-time-frustation-free-delivery

We are peerless in our project managementskills. Regardless of how or where your data is collected, we at AMR centrally-manage the entire process for you – from programming and sampling  to data processing  and delivery – giving you a single point – of – contact and transparent  accountability.

TEAM

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Ulrich Buchholz – Managing Director

Ulrich Buchholz – Managing Director

AMR-Ulrich Buchholz – Managing-DirectorAfter working as a social scientist at universities in Paris, Bielefeld and Bochum, Ulrich Buchholz founded AMR in 1981 with the aim to build up a market research institute that conducts global data collection under one roof. New methods have been incorporated; global networks have been created and innovative projects successfully realized for political and social institutions and companies. AMR has created its own research methods that promise market leadership for its clients. Ulrich is a social scientist and likes to spend his free time with his family, enjoying classical music and a wide variety of sports.

Alessandra Menghini Buchholz – International Project Manager

Alessandra Menghini Buchholz – International Project Manager

AMR-Alessandra-Menghini-Buchholz-Director-of-Data-Analysis-bnCreating clarity in a jungle of data and facts; designing a strategy. These are the preferred activities of Alessandra Menghini Buchholz. Handling “big data” with confidence takes an understanding and closeness to data. Since relocating from Italy in 1998, she started her career at AMR as a social scientist, skillfully coordinating IT processes within the company. In her spare time she cultivates her other side with the aesthetic world that attracts her: art, literature and flowers.

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Sandra Kim – Director of Operations

Sandra Kim – Director of Operations

AMR-Sandra-Kim-Director-of-OperationsSocial sciences and law were the starting points for Sandra before she started her career in the finance and insurance sector. She enriches the team with her experience in numerous sectors and commits herself wholeheartedly to the projects entrusted to her. She manages the international projects with total dedication and is a contact for companies from very different sectors.

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Paulo Ayala Calderón- Director of Marketing

Paulo Ayala Calderón- Director of Marketing

AMR-Paulo-Ayala-Calderon-Director-of-Marketing-bnPaulo represents Latin America. Over 12 years’ experience in marketing and account management, with a university degree from Barcelona, master in EAE Business School and experience in companies such as Sellbytel, Ingram Micro, Acer Computer, etc. he comes across as an old hand. At AMR he is responsible for sales and marketing. A passionate snowboarder, Paulo Ayala Calderon likes go to the Pyrenees and the Alps.

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Faizel Collier - International Project Manager

Faizel Collier -International Project Manager

AMR-Faizel-Collier-International-Project-Manager-bnFaizel is the “swiss army knife” of international experience having worked in South Africa, the United States, Germany and South Korea. He holds a Bachelor of Arts Degree and an LLB Degree and has experience in several business sectors including retail, wholesale, manufacture and commercial property management. A qualified attorney with commercial law experience in South Africa, his diverse background makes him an invaluable member of the AMR team where he supports fieldwork and handles account management. In his spare time he keeps fit by jogging and spending time with his family.

Dhruvi Dressen -International Project Manager

Dhruvi Dressen – International Project Manager

A research psychologist by training, Dhruvi comes to AMR with over 10 years of research experience. After completing her Masters from the University of Oxford, Department of Psychiatry she started her career in Market research at GfK. Dhruvi is accomplished in 5 languages and thrives on building and maintaining positive relationships. Dhruvi likes to engage in yoga and charity work in her spare time.

Christian Bien -Research Analyst

Christian Bien -Research Analyst

AMR-Christian-Bien-Research-Analyst-bnAs Research Analyst Christian monitors data at every step from data collection up to final analysis, thereby meeting high quality standards. At AMR he perfects his skillset acquired during a Master’s study in Work- and Organizational Psychology at Radboud University Nijmegen in the Netherlands. Christian spends his free weekends at concerts or discovering Germany’s beautiful nature with his motorbike.

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Brett Gahtje – Head of Field and Recruitment

Brett Gathje – Head of Field and Recruitment

Despite being one of the younger members of our team, Brett brings invaluable experience, including 2 degrees and 13 years of customer service and management experience. He has held jobs in a wide array of industries including medical, retail, information technology, travel, food service, search engine optimization, and insurance. This experience helps him lead the international fieldwork at AMR. Originally from America, Brett has a passion for traveling, exploring new cultures, tasting new food.

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Yousra Talaat - Research Analyst

Yousra Talaat – Research Analyst

Yousra is the most recent to join AMR and will be responsible for data collection and analysis, while applying data quality standards. She joined after finishing her MBA studies at Hochschule Pforzheim. Holding a bachelor degree of Statistics, that matches her experience as a data analyst with Nielsen Company. She brings to the team her experiences by working for several international companies including SAP and Goodyear Dunlop. Yousra spends her free time doing sports and exploring new cities in Germany.

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Michael Heider – Field Supervisor and Recruitment

Michael Heider – Field Supervisor and Recruitment

AMR-Michael-Heider-Field-Supervisor-and-Recruitment-bnOriginally trained in law, Michael now looks after the recruitment and training of interviewers and participants for our qualitative projects. He supports the interviewers and conveys the company values to them: friendliness, dedication and understanding. Could it be his Bavarian mentality that gives him his special understanding and closeness to other people? Or his many years’ experience in the hotel industry, which provided him with a wealth of observations and interactions with people? Contacts are his favorite pastime. During his leisure time, he likes seeing friends, travel and swim.

Michael Niedan – Director of Finance

Michael Niedan – Director of Finance

AMR-Michael-Niedan-Director-of-Finance-bnMichael is multitalented: he deals equally professionally with finance and people, always having one eye on the processes and never forgetting to slip in a friendly word or two. And he has been doing all of this at AMR since 1997. To say nothing of his talent for languages: his repertoire includes fluent German, English and Spanish, Michael moves with confidence on international soil: he coordinates German and international projects. He compiles and monitors financial plans and looks after the basis of the company. And when he has some spare time, he fills it to expand his horizon: with travel, documentary films and music.

Joachim Klöfers – Senior IT-Manager

Joachim Klöfers – Senior IT-Manager

AMR-Joachim-Kloefers–Senior-IT-ManagerCommitted to technical developments in market research since the company started, Joachim graduated in IT before the internet was even talked about, and became one of the first experts at AMR to be committed to computer-aided data processing. As a talented IT-manager and programmer, he ensures that the high standards of data quality are fulfilled and that they meet our client’s expectations. Joachim likes to travel to Latin America and Asia and he likes to steer his boat through the canals of Great Britain as the captain.

Rita Wybrands – Senior Research Analyst

Rita Wybrands – Senior Research Analyst

AMR-Rita-Wybrands–Senior-Research-AnalystAfter being a market researcher for an international oil company, Rita Wybrands is for over two decades responsible for analysis and reporting for numerous studies conducted at AMR. Rita develops an understanding of the task that involves the client, its target groups, its markets and all the conditions that impact what it does. So every contact with her brings the solution to your request a step nearer. She graduated in Business and Marketing from the University of Münster. Rita Wybrands likes hiking and educational trips.

Hannelore Rosenkranz -Field Supervisor and Recruitment

Hannelore Rosenkranz – Field Supervisor and Recruitment

AMR-Hannelore-Field-Supervisor-and-RecruitmentWorking with people, responding to them and achieving a result – Hannelore did not just pursue these aims during her studies, she lived them. As a trained psychologist, she has contributed her two areas of expertise to our research work: both her own understanding and management of people, and her qualified business knowledge. In the more than 20 years she has successfully moderated focus groups and numerous in-depth interviews in her own style, her personal stamp is unmistakable, and contact with her is always enriching. Hannelore likes to spend her free-time with her family in Germany and abroad.

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