brand-feedback
Brand Feedback
MARKET RESEARCH

Just ask. We answer.

Brand Feedback

The aim of image and brand analyses is to strengthen the image of a company or brand, its products or services through concrete recommendations on actions and positioning derived from the results of the analysis.

Questions:

How do customers view the company/brand/products/services?
What are the core competences?
Where do the strengths of the image lie? Where are the weaknesses? (Analysis of strengths and weaknesses)
Where are there deficits in the image between the customer viewpoint and the company’s self-perception?
How many consumers use the brand?

Methods:

AMR successfully measures appearances, image attributes and brand strengths as well as comparing desired versus actual images using a variety of quantitative and qualitative methods (association processes/scaling).

AMR – your contact for international and national image analyses

Just ask. We answer.

MARKET RESEARCH

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