Through long experience we have built an impressive proprietary worldwide database of high net worth individuals and business professionals in IT-Management, Financial Services and Healthcare. Our robust B2B panels consist of validated and qualified respondents of different levels of responsibility and positions. They are recruited from numerous past studies and credible sample sources and all verified by phone. This guarantees a high quality in selecting B2B target groups.
Unique approach to panel engagement
We know how to keep our B2B panel respondents engaged. Incentives for this audience need to go beyond money: minimal monetary incentives do not engage high profile B2B-respondents sufficiently. Instead we incentivise by delivering substantial targeted content to high profile respondents to keep them engaged and locked in the panel for longer periods than with traditional online panels. AMR’s content management and reports are a source of information which provides our clients with valuable insight.