Global Face to Face

Just ask. We answer.


Face to face interviewing remains the most frequently used quantitative research method. Interviews can be conducted in the respondent’s home or workplace, in halls or even simply on the street.

The advantages of face-to-face interviewing

Face-to-face interviewing can offer advantages over self-completion methods such as postal and online surveys because respondents are more likely to give their undivided attention when an interviewer is present. A good interviewer will help build rapport with the respondent without, of course, in any way introducing bias by leading the respondent or “explaining” the questions in his/her own words.

Using stimulus material

Face-to-face interviews also offer the important advantage compared with a telephone survey that stimulus material can be used. Examples of stimulus material are:
A print advertisement or photo sequence of an advert.
A prompt card with a list of brands or product attributes.
Pictures or an actual range of new or existing packaging.
Show cards to help explain complicated answer scales.

Interview length

Face to face interviewing also allows for longer interviews than can be conducted by telephone, although care should be taken not to extend interviews beyond what might be acceptable for the respondent.

Our experience

AMR has extensive experience of face to face interviewing and has a international field-force of experienced supervisors and interviewers whose work is coordinated by a project manager. All interviewers are fully trained and are given a rigorous briefing at the start of each project to ensure consistency of procedure.

Global Reach

A global service but at a local level, as a member of Global NR, AMR is able to conduct face to face fieldwork in practically every corner of the globe. Benefit from a centralized project management and cost savings according to volume.