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Mobile research combines the single largest source of active on line web panellists with the research industry’s only mobile research platform, offering full survey functionality to deliver unprecedented mobile data collection. The growing trend in usage of apps in smartphones and tablets are increasingly drawing young people in the developing world into discussions about social, political and other issues. Mobile research offers questionnaires in a native app, web app and tablet surveys that are device-specific with iPhone, iPad, iPod touch, Android smartphones, tablets and BlackBerry smartphones and PlayBooks.