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DIGITAL PANEL – Mixed Mode approach of CATI, online and mobile research.
AMR has amassed an impressive proprietary database of business professionals worldwide in the following areas:
Financial Services and
AMR’s profound B2B panels consist of validated and qualified respondents. These have been recruited from numerous past studies and from credible sample sources.
AMR has conducted numerous international studies with IT-Managers, financial services provider and with experts from the healthcare sector and disposes of robust panel members of different levels of responsibility and positions.
Traditional online panel recruitment and verification processes suffer from a lack of transparency and from qualitative deficits. The widespread use of online panels has nowadays diluted the quality of data.
The specific power of our proprietary panels is based on keeping respondents engaged by deliberately not only incentivizing them monetarily. Minimal monetary incentives often do not sufficiently engage high profile B2B-respondents. AMR outreaches this qualitative lack of traditional online providers via targeted content management. Delivering substantial targeted content to high profile respondents keeps them engaged and locked in the panel for longer periods than traditional online panels. AMR’s content management and reports are a source of information which provides our clients with valuable insight. In an effort to boost quality and transparency, AMR has used a unique method of panel building, telephone recruitment and careful screening based on credible criteria.
All respondents in our B2B online and offline panels have been recruited and verified by phone. This guarantees a high quality in selecting B2B target groups. Furthermore, mobile research guarantees a high availability of panel members. In this way, our institute built up many proprietary panels for tracking studies.