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The aim is to discover the significance of a product or brand in everyday life with the involvement of test persons. The focus here is on observing consumers in their everyday environment.
AMR uses ethnographic research methods (participative observation, keeping diaries, in-home interviews) as an element of qualitative market research in combination with in-depth interviews.
The areas of use include accompanied shopping, house visits and consumption habits.
AMR – your contact for national and international ethnographic research.