We have a wealth of experience in stakeholder relationships, investor behaviour and regulatory developments.
We conduct market research among a variety of stakeholders, including senior decision makers, IFAs, brokers, high net worth individuals, employees, corporate and affinity partners, providing leading companies with the data and guidance they need to make sound, strategic business decisions that ultimately make the difference to their performance.
Our expertise extends across the full spectrum of financial services sub-sectors and products. We work with private investment banks, wealth management institutions, insurance and pension funds, and intermediaries, providing data to support projects in segmentation, investment loyalty & satisfaction, new services development and the use of investment/brokerage software
REACHING DECISION MAKERS
Our client, a financial media company, needed to better understand how to improve business and financial news and information across different types of media. We designed a CATI study with 1775 business decision makers and financial services professionals in the US, Canada and Western Europe who use services for market data, analytics and business / financial news and information. In order to broaden the universe of potential respondents, both businesses and affluent households were sampled. Targeting specific businesses known to use services for business or financial information increased the feasibility of recruiting these individuals.